Market Opportunity
Massive underserved market with existing infrastructure ready for blockchain BNPL.
The Problem
Existing BNPL Fails
Traditional BNPL gives cash to people, leading to misuse and high default rates.
Loan Sharks Dominate
800%+ interest rates trap families in debt cycles, preventing economic mobility.
No Credit Building
Informal lending provides no path to formal financial services.
Our Solution
Direct Merchant Payment
"I give money to merchants, not people" - prevents misuse and ensures legitimate purchases.
Fair Interest Rates
50% vs 800% from loan sharks - still profitable but life-changing for users.
Progressive Credit Building
Start at $2, build to $5. Create pathway to formal financial services.
Why Philippines First?
Perfect storm of conditions for nano-loan success
Market Conditions
- • 1.3M sari-sari stores (corner shops)
- • 34.3M unbanked adults
- • High mobile penetration (77%+)
- • "Utang" culture (debt is normal)
- • "We make five, pay six" acceptance
Strategic Advantages
- • English-speaking population
- • Strong remittance economy (crypto-ready)
- • Government support for financial inclusion
- • Established partnerships (ADB, local banks)
- • 12-month focus before global expansion
Institutional Backing
Supported by leading institutions and successfully deployed
Mercator Fellowship
German foundation for international cooperation
World Chain Grant
4/5 milestones completed on time
ADB Partnership
Asian Development Bank technical assistance